All posts tagged: cycling

T90

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Back to the 90’s! I am very excited to show you my last project. Dedicated to one of the most stylish jersey of the 90’s, the new T90 design code has just become available and it will be a real 2022 must have! Silk-screen printed in Italy on an Italian cotton, it will be used to produce a new summer collection of handbags, shoulderbags, pouches and mini-bags. Soon available at superleggero.com

this book!

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The Olympische Sommerspiele 1972 were the first Olympic Games I could watch at the television. It was an important edition, not only for the incredible quality of the visualdesign created by OTL AICHER and his team Dept.XI, for the futuristic architecture of the Olympiapark designed by OTTO FREI, it was very important for the development and the modern urbanisation of the city of München, at that time, a city suffering the effects and post-effects of WWII.

d22

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«Le col le plus difficile était le Col de La Madone, qui surplombait la ville et était réputé pour ses douze kilomètres particulièrement raides. La Madone, trop pénible pour être tentée tous les jours, était parfaite pour tester sa condition. La plupart des coureurs la faisaient une ou deux fois par saison. Je l’ai faite une fois par mois». LANCE ARMSTRONG – Il n’y a pas que le vélo dans la vie – Éditions Albin Michel, 2000 Photo: Antonello Tabarelli de Fatis

al giro

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It’s always a great pleasure and a great honour to be source of inspiration for famous designers and prestigious brands.The Giro d’Italia is one of the three most important stage races on the world cycling calendar. This year, the 104th edition will start on 8 May and finish on 30 May in Milano. We are really honoured to have been a source of inspiration for the new kit of procycling team EF Education-Nippo.The original kaleidoscopic design was created by Max at typeklang for the Zürich Bike Festival in 2018 and was dedicated to the two new collections équipe and mondiale presented in anteprima at the show. It is still used for all the posters, flyers, stickers and visit cards at superleggero.

mavic

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After 43 years of support at the Tour de France(the French wheel-builder has provided support for all Tour riders since 1977)this will be the first year without the iconic yellow neutral service cars on the roads of the Tour de France and other major races organized by ASO like Paris-Roubaix and Liege-Bastogne-Liege. Yellow was a color, yellow was a mark, yellow was a symbol. Yellow was part of the history of French races. This is the end of a legendary, yellow magic era!